Jonathan Kvarfordt (pronounced Car-Ford) Aka Coach K is GTM AI strategist and expert who has been deep in the space for 6 years helping Revenue and Business leaders use AI individually and apply strategy across the entire mid-market or enterprise. His background is in Enablement & Revops. He is the Founder of GTM AI Academy, where over 10,000 professionals have trained since 2022. He previously led GTM Strategy & marketing at 1mind and before at Momentum.io, taking it from 10% to 75% of revenue sourced through marketing before its acquisition by Salesforce. He hosts the GTM AI Podcast, co-authored Ignite Your GTM with AI book, and has spoken at Forrester, HSE, AI4, and HumanX, plus taught AI and sales as adjunct faculty at Bryant University.