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Free Lesson

Build Your First AI Agent, Live, for Marketers

Hosted by Will Leatherman

Tue, Oct 6, 2026

4:00 PM UTC (45 minutes)

Virtual (Zoom)

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Build Your AI Visibility System (Live Working Session)
Will Leatherman
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What you'll learn

Why your first agent should produce nothing

It reads what you already wrote and tells you what is wrong with it. That is the one that survives week two.

Write the five rules that give it an opinion

Plus the job description format that stops an agent quietly becoming your co-author.

Tune the rules when the output is wrong

The one skill that transfers to every agent you build after this one.

Break it on purpose in ten seconds

How to know it is really running, and where to put it so you have not abandoned it by week two.

Why this topic matters

Most beginner sessions on this topic explain what an agent is. Across the two most watched, roughly 6,000 words of transcript, the word 'click' appears once. This one builds. You type what I type, and every chapter ends with you holding a file.

You'll learn from

Will Leatherman

Founder at Catalyst Content, building content systems for B2B GTM teams

Why trust me?

  • Founder of Catalyst GTM Agency. We build the content systems that get B2B companies named in AI answers.

  • Took Rise from invisible in AI search to the top recommendation across ChatGPT and Gemini, with 8,000+ AI driven sessions and roughly $8M of pipeline influenced in 12 months.

  • Built Catalyst's AEO audit and category leaderboard, run across dozens of B2B categories.

  • Grew founder led content systems that drove $1M+ in pipeline for clients like Coinflow and AirOps.

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