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How AI Changes Activation, Retention, Expansion & Growth

Hosted by Zain Abiddin

In this video

What you'll learn

Understand How AI Changes SaaS Growth

Learn why AI is changing traditional assumptions around activation, engagement, retention, and expansion.

Build an AI-Native Growth Model

Learn how to move customers from first outcome → trust → delegation → retention → expansion

Measure What Actually Drives AI Growth

Identify the metrics that matter when customer value comes from outcomes and work completed.

Why this topic matters

AI is changing the fundamental mechanics of SaaS growth. As software shifts from helping users do work to doing the work itself, traditional metrics like engagement, feature adoption, and seats can become misleading. Growth teams need a new model built around outcomes, trust, delegation, retention, expansion, and sustainable unit economics.

You'll learn from

Zain Abiddin

Built subscriptions at Canva | Ex-Shopify | Founder, GrowthPad

I’m a product and growth leader who has spent my career building and scaling subscription businesses.

At Canva, I led subscription growth initiatives as the company scaled past $3B in ARR, working across pricing, packaging, retention, payments, and monetization. Before that, I worked at Shopify and have advised companies including Jotform on growth.

Today, I’m the founder of GrowthPad, where I work with growth leaders and operators to turn messy growth problems into clear, repeatable systems.

My workshops are built around practical frameworks, real company examples, and the lessons I wish I had when making these decisions inside high-growth companies.

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