Staging environment
Free Lesson

How to Turn Payments Into a Growth Lever

Hosted by Zain Abiddin

In this video

What you'll learn

Identify where your payments stack is leaking revenue

Learn how to diagnose authorization failures, payment-method gaps, failed renewals, and geographic underperformance.

Understand when payment orchestration can improve growth

Learn how routing, retries, local acquiring, and payment-method optimization can increase successful payments

Build a payments optimization roadmap

Leave with a practical framework to prioritize the highest-impact opportunities across conversion & retention

Why this topic matters

Payments are one of the few growth levers that can improve conversion, retention, margins, and international expansion at the same time. Most companies optimize acquisition while leaving money on the table through failed payments, poor routing, unnecessary processing costs, limited payment methods, and weak recovery. Understanding how to optimize the payments stack can unlock revenue without acquiring a single additional customer.

You'll learn from

Zain Abiddin

Built subscriptions at Canva | Ex-Shopify | Founder, GrowthPad

I’m a product and growth leader who has spent my career building and scaling subscription businesses.

At Canva, I led subscription growth initiatives as the company scaled past $3B in ARR, working across pricing, packaging, retention, payments, and monetization. Before that, I worked at Shopify and have advised companies including Jotform on growth.

Today, I’m the founder of GrowthPad, where I work with growth leaders and operators to turn messy growth problems into clear, repeatable systems.

My workshops are built around practical frameworks, real company examples, and the lessons I wish I had when making these decisions inside high-growth companies.

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Go deeper with a course

Subscription Growth Accelerator
Zain Abiddin
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