Brief Your Leaders on What AI Says About Your Brand

Free Lesson

Brief Your Leaders on What AI Says About Your Brand

Hosted by Prashant Saxena

108 students

In this video

What you'll learn

Audit what AI says about your organisation

Learn a simple way to check how ChatGPT, Claude, Gemini and Google AI Overviews describe your brand.

Spot what your leaders need to know

Identify inaccurate information, reputation gaps and unexpected signals that could affect trust and choice.

Turn AI answers into an executive brief

Learn how to summarise what matters, why it matters and the three questions your organisation should investigate next.

Why this topic matters

AI is already influencing what customers, journalists, investors and employees learn about brands. Your leadership team may soon ask what AI says about your organisation, how accurate it is and whether it could affect stakeholder trust, customer preference or sales. In 30 minutes, learn how to answer those questions and turn AI outputs into a concise executive brief your CMO, CRO, CPO or CEO can use.

You'll learn from

Prashant Saxena

Regional Executive | PhD | Consulted 300+ brands & govs

Prashant Saxena helps managers decide where AI should do the first pass, where people must keep judgment and how the complete workflow should be measured.

He is a regional executive who leads a business across six Asian markets. He teaches at ESSEC Business School and researches AI, authenticity and human judgment at Nanyang Technological University.

His sessions turn management research into concrete cases, guided decisions and tools people can use with their teams.

He writes for California Management Review, LSE Business Review and IMD. He has published research in the Journal of Advertising and the International Journal of Human-Computer Interaction.