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Free Lesson

Stop Trusting a Portfolio That Proves Nothing

Hosted by Coleen Sallot | Inkk Academy

Fri, Sep 25, 2026

12:00 AM UTC (45 minutes)

Virtual (Zoom)

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Making Your Portfolio Stand Out: Brand Yourself
Coleen Sallot | Inkk Academy
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What you'll learn

Find your bucket in the post-AI design & strategy market

Discover the 3 industry buckets splitting this market today, and why only one bucket survives AI.

Reframe your portfolio using three core questions

Unpack 3 structural anchors to guide your site strategy: Who am I, what makes me unique, and what do I want to prove?

Prove real judgment instead of just claiming it

Get the honest scope of what a real portfolio takes and where AI actually helps you demonstrate strategic judgment.

Why this topic matters

Portfolios have mutated into sterile web templates and text-heavy process essays that AI can fake in seconds. Recruiters are skimming them in five. A real portfolio must return to an exhibition of genuine craft: graphic design, storytelling, and technical prowess. Grounded in three core questions—Who am I, what makes me unique, and what do I want to prove—this lesson shows how to use AI to bypass templates and ship a site that is uniquely yours.

You'll learn from

Coleen Sallot | Inkk Academy

Design education founded by Coleen Sallot. 30 years of practice, not theory.

I'm Coleen Sallot, founder of The Inkk Spot and Inkk Academy. I've been through every shift in this industry: print to web, desktop to mobile, now AI. The craft is not obsolete. It's the differentiator.

Over 30 years I've designed and built across healthcare, logistics, and enterprise. At Magellan Health, I centralized design across 80+ properties into the organization's first design discipline. At FedEx, I led experience design for six years across billing, Global Air Freight, claims, and FedEx Ground. I went back for my MFA because my designs kept falling short for the people who needed them most. That led to Mythos, a therapy game for children with trauma, and BrandForge, an AI-powered brand intelligence platform. I also mentored 100+ designers through Thinkful's UX program.

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