Connecting GTM Engineers With SaaS

Noemie Jacquemin

Founder @ The Clay Headhunter - GTM Engineering and RevOps

RevOps vs. GTM Engineering: Where Does Your Career Go Next?

RevOps vs. GTM Engineering: know the difference + Spot your transferable skills and gaps

Know where you fit in GTM Engineering

Learn the skills companies actually hire for
+ Know what separates builders from tool users

Know what companies want

Turn your experience into a compelling GTM story + 
Know what to build, showcase and communicate

Position yourself to get hired

Apply Product-led & Marketing-led Growth principles. No 'hacks' but a structured approach to growth by creating value for users and business

I lead Growth across Marketing & Product

Ekaterina Gamsriegler

Head of Growth & Marketing @MyGroove, Product 50's Top Growth Product Leader '24

Cohort 9

November 2026

Is your app getting traction and showing the signs of a product-market fit? Do you have dozens of ideas, features, and marketing tactics to test now? During the course you'll discover the key concepts of product-led and marketing-led growth as well as ready-to-apply tactics that will help you grow your app business. You'll explore all the app marketing channels and PLG mechanisms worth focusing on and prioritize your work on them

Take a structured, full-funnel approach to growing your app's userbase & revenue

Find the most impactful growth levers aka 'big bets'

Develop your user acquisition strategy

Define and test product-led growth strategies

Increase LTVs and revenues and achieve viable unit economics

Implement growth processes and align the teams around the meaningful goals

Founders (Seed-Series A/B) who want&nbsp;to learn the mechanics and design a winning strategy for scaling the app's revenue and acquisition

Paid UA, ASO, CRM experts trying to break into growth roles, build a holistic approach to marketing, and work closer with product teams

Product Managers who want to understand the value of marketing and approach growth not only through the lens of product features and UX 🚀

In 4 weeks you build 3 working growth systems, set up and understand Claude Code, and build a GitHub portfolio:

Founder | Growth Operator |20k+ Students

Relay.app

Project A

Università Bocconi

Esade

Ethermail.Ethermail

Pietro Montaldo

Founder @NotLinear | Top Voice on AI for Growth Systems | Professor @ESADE

May Cohort

november cohort

The role of Growth Marketers and Operators has fundamentally changed. It’s hard to stay competitive when you’re stuck manually scouting LinkedIn, copy-pasting data, or fighting with complex tools that feel like rocket science.In 4 weeks you build 3 working growth systems, set up and understand Claude Code, and build a GitHub portfolio.<ul><li>You'll learn the foundations of Claude Code for non-technical GTM operators</li><li>You’ll learn how to treat Claude and AI agents as instruments to extend your capabilities, not magic buttons that replace your judgment.</li></ul><ul><li>You’ll see exactly how I use these tools to multiply my own output, build alongside me live, and debunk the myth that you need to be a coder to use them.</li></ul><ul><li>You’ll walk away with a portfolio of 3 working systems, the confidence to adapt them to your specific needs, and a library of templates to clone.</li><li>Bonus: a public GitHub portfolio that shows clients/employers what you can build</li></ul>Approach:<ul><li>20% Theory, 80% Practical Building</li><li>Small Cohorts (10-20) to maximize learnings</li><li>100% Live Sessions and office hours</li><li>1:1 Coaching at the end of the course (valued $400/hours) </li></ul>The instructor will build using Claude but you can apply all the learnings to Codex too.

Become a high-leverage Growth Operator in 4 weeks 

Build a Modern Growth POV to Lead Your Team

Set Up Your Claude Code Environment (No Technical Background Needed)

Build Your GTM Context Structure

Build an Agent to Automate Opportunity Discovery on LinkedIn

Build an Agent to Automate Opportunity Discovery on Reddit

You will build 1 or 2 automations and start developing your GitHub Repository

You should already use Claude Cowork and have built at least one Skill. New to both? Start with Claude for Non-Technical Operators.

Experience with Claude Cowork / ChatGPT work

Paid Claude or Codex account

No coding experience or deep technical background. We translate complex concepts into language you understand.

What you DON'T need:

Agency Leaders, Entrepreneurs &amp; Business owners looking to build businesses as scalable, growth machines

Non tech-professionals (marketing, sales, gtm) wanting to become the 1% AI leaders &amp; operators in the workplace

No coding or tech skills required!

Master GTM, finance, and executive presence so you can run the business, not just the roadmap.

Super

CPO, Executive Coach, Advisor

Nextdoor

Amazon

Apple

Ant Group

Elena Luneva

CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace

Joia

Nexus

The gap between product builder and promotion to executive-level product leadership is your ability to understand and communicate markets, revenue, investment, GTM, and organizational tradeoffs.In this program, you’ll build the business fluency and communication systems to do that.<ul><li>Build GTM strategies that connect product decisions to markets, customers, and growth</li><li>Make the financial case for product investments and portfolio bets</li><li>Build stakeholder alignment and communicate clearly</li></ul>"Practical rather than theoretical" is what alumni rave about my live, cohort-based intensive. You’ll strengthen your GTM strategy, financial fluency, executive communication, and influence through exercises, real-world scenarios, reusable AI-supported runbooks, and projects.Why learn from meI’ve made the transition you’re working towards, and taught 8000+ PMs from companies like Google, Meta, Amazon, Salesforce, PayPal, Atlassian, Okta, Comcast...I started as a business analyst at BlackRock, learned product management at OpenTable, and grew from IC to VP, GM, CPO, and CPTO at LiquidSpace, Nuna, Nextdoor, Braintrust, and Madison Reed.Advance from strong product builder to promotable business leaders.

Build the GTM, finance & influence skills to lead beyond product.


GTM Strategy Design

Speak the Language of Finance

Executive Presence

Influence

AI Executive Stack

Senior, Principal PM / Builder You are a builder and executor. You need to master business judgment, GTM fluency, and executive influence.

Product Director / Head of Product Your scope is now the product portfolio. Uplevel to business leader through revenue, GTM, and influence.

VP / Product Executive You lead products and teams. Sharpen the financial, portfolio, GTM, and executive skills expected at CPO or GM level.

How to close the gaps between your effort and visible impact so you become indispensable and unlock career progress: ratings, scope, promos.

19+ yrs leading teams at P&G & LinkedIn

LinkedIn

Procter & Gamble

Co-Active Training Institute

Sudha Ranganathan

Nearly 20 years leading teams at P&G & LinkedIn | Trained Coach and Facilitator 

Cohort 1

Cohort 2

You're working hard and delivering results. And your career still feels... stuck. Your ratings, scope, and promotions haven't moved. A. You're not imagining itB. The issue is not your effort It's actually 3 specific gaps standing between your effort and the visible impact that makes you indispensable to your org. Gap #1: Your effort isn't pointed at what the org values: everything seems equally urgent. And limited capacity and new asks keep pulling you off course. Gap #2: Priority work gets derailed because of stakeholder misalignment or late inputs: forcing you to pivot or backtrack mid-project, which costs you both momentum and credibility. Gap #3: Impact doesn't translate into visible reputation: even when the work is impactful, the right people (especially your manager and senior leaders) can't see it, speak to it, or advocate for it. Knowing how to close these gaps isn't some innate trait.It's a learnable set of skills, whether you're an IC or a People Manager, and it's exactly what you will learn in this course. 3 live sessions: 9 AM to 1:30 PM PT on Nov 7, Nov 14 and Dec 5.Early Bird: 1st 10 enrollees get a free 1:1 live coaching session worth $250.

What's Actually Stalling Your Career Progress

Know how to prioritize and resource what matters to the business

Keep priorities on course amidst context shifts and new incoming asks

Prevent misalignments from derailing progress or credibility 

Manage your manager: maximize value to and from your most critical stakeholder

Help your impact travel, even when you're not in the room

At your level, strong work alone isn't enough. The onus of delivering visible impact and earning advocacy falls on you.

You're a Senior IC or People Manager in a complex organization

Including stakeholder conversations and applying what you learned in live sessions to your work.

You're willing to do the work between sessions

This is for strong performers who are self-aware and eager to operate at the next level

You believe you have room to grow, and want to

Stalling Momentum Despite Strong Effort: You're an IC or Manager doing the work, but ratings, scope, and visibility aren't following.

Credibility in a New Context: You've been through a reorg or leadership change and need to re-establish reputation, as an IC or a Manager.

Recently Promoted, Newly Accountable: You've stepped into a larger scope and the stakes for visible impact are different, and higher.

Building an AI GTM Engine

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

AI for GTM

Sales

Customer Success

GTM Engineering

Everyone

Founders

Operators

Data Scientists

Business Analysts

User Researchers

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Engineers and engineering leaders who build, deploy, and scale software systems.

Operations professionals who optimize processes and manage day-to-day business functions.

All lightning lessons and courses associated with the Maven x Clay "Building an AI GTM Engine" campaign. 

GTM professionals: sales, revenue operations, GTM engineering, customer success, and marketers focused on pipeline, positioning, pricing and launches.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Defining how a product or company is differentiated and perceived relative to competitors.