Staging environment
Free Lesson

Build a brand story AI can't copy

Part of The Full Stack Career

Hosted by Chiara Aliotta

375 students

In this video

What you'll learn

Understand the shift.

See why AI is pushing brands to prove what is human, and where authenticity becomes your real advantage.

Write your brand promise (with a Claude skill)

Turn a vague idea into a clear, strategic statement that says what you stand for and gives AI its context.

Define your values and personality.

Pin down the values and character that make a brand memorable, the raw material every story is built on.

Turn it into a story only you can tell.

Shape it into brand storytelling AI can understand and carry, but that could only have come from you.

Why this topic matters

AI now touches almost every brand, making them look and sound the same. When anyone can launch a product, sameness is the real risk, and brands that blend in get forgotten. What lasts is a true human connection, built through story. This session gives you that skill: turning an abstract brand promise into a story only you can tell, and that AI can carry but never copy.

You'll learn from

Chiara Aliotta

Brand Designer and Strategic Storyteller

Chiara Aliotta is an award-winning brand strategist and designer who helps startups and tech companies find their story before the idea is even clear. As the founder of Until Sunday, she turns branding and storytelling into strategic tools that give early-stage teams a clear place to start.

That is her speciality: taking founders who know they have something but cannot name it, and helping them find direction that a whole team can build from. She has worked with companies like Smashing Magazine, Kialo Edu, Joomla, and Mautic, and with non-profits including ActionAid Hellas.

She has taught more than 4,000 students through her Domestika course, speaks regularly at events like SmashingConf, and lectures on brand storytelling at universities and design colleges.

See all products from Chiara

Go deeper with a course

Onboarding AI to Your Product
Chiara Aliotta and Eddie Machado
View syllabus