Hi, I’m Elena Luneva.

Over the past 25 years, I’ve scaled product and GTM teams as a product and technology executive at Madison Reed, Braintrust, Nextdoor, LiquidSpace, OpenTable, and BlackRock. I’ve built marketplaces, AI-native platforms, and B2B SaaS products from zero to scale. Today, I advise founders, coach product executives, and teach product managers. I offer three courses:

I Offer the Following Leadership Course Progression

You know your stuff, but lose your footing when challenged.
→ Command Presence Under Pressure

Your thinking is good, but it isn't landing with executives. You've been asked to be more strategic.
→ AI-Powered Executive Communication

You're ready for the next level, but need to think beyond product.
→ Develop CPO-Level Skills

Senior product executive turned hands-on Product Advisor to high-growth consumer and AI startups.

I've built and scaled product organizations at brands reaching hundreds of millions of users—CPO at Tinder, Product Director at Facebook (Gen Z Engagement), VP Consumer Product at TripAdvisor, and early Xbox Live team at Microsoft.

Today I selectively partner with founders to unlock product-market fit, durable growth, and AI advantage. I also co-created Reforge's AI Strategy program (with Brian Balfour) and created their Product Leadership program. My frameworks on goal setting, product competency development, strategy, and AI are used by thousands of product leaders globally.

I write about Product, AI & Leadership
Teach Product Leadership.